Home-Start Stories

I mentioned last month (see the article) that I had been working with Home-Start London, adding in a section called Home-Start Stories. These are slide shows that illustrate the work that Home-Start does from a client’s perspective.

In this case the process was led by the director of Home-Start London; Helena  Konneh. I had the relative easy job of preparing the stories for the web, powerpoint and video. Helena used social media (twitter) to encourage people to visit the website and see the stories. This is what happened. The formal launch was September 4th

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Facebook Feed

I have recently been around all of the websites and backed up everything locally on my systems. I do this generally every three months and also check the site infrastructure to make sure everything is up to date.

I can see some people prefer to use Facebook for news rather than the news page on the website. This is understandable for two reasons. Your audience if it is under 35yrs is more likely to be active in Social Media than the group that is above 35yrs. In practice it is a good idea to add news to the site and to add entries to your facebook group page linking them back to the website by copying the link to the news item on your site to Facebook.  Here you fix two problems. One is the duplication of news, you don’t want to write everything twice. The other is catering for two audiences.

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Introducing Forums

In July I built a site where one of the requirements was to include a forum. I have not done this before, but I  have come across them and use them on a regular basis.

I have just added the functionality to this website. If you are one of my clients you can join this area, it is managed through a registration form. I receive the form and review it. If I recognise you as one of my clients I grant you access to the system.

There are three forums set up. One is a general forum, the other two are specific to satellite website owners from Home-Start and the NACCC’s Child Contact Centres. I have built a lot of websites for these two groups, and it seems to be a good idea to offer the opportunity for an online community to share ideas and have a place to test concepts. Being specific to a group is useful, because everyone in that group will have the same clients, the same services, and the same problems to deal with.

Do you need a forum?

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Online Chat Support on your Website

Online chat

This may be a step too far for some people, but equally I have been asked for this functionality in a site last year. So if you want to connect with your clients this may be for you, and to some extent it is free as well!

What does it do?

WP Live Chat places a small speech bubble in the bottom right corner of your website. If a visitor places their cursor on it, it tells you what it does. It enables the visitor to chat with an “agent” in other words, you or someone in your office.

Let’s say you are providing support to people. This allows someone interested in receiving the service, maybe volunteering, or even providing funding to you to connect to you immediately.  We live in a world where we want everything now, so this makes it very easy for the user to connect to the organisation. Continue reading Online Chat Support on your Website

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Adding a Twitter Feed

Many of the organisations I work with manage social media marketing through Facebook and Twitter. I know from my own experience that you reach a different and frequently younger audience through Facebook and Twitter compared to relying on people visiting your website.

For my local village association we have around 900 subscribers that receive a newsletter each month, and around 350 subscribers to a Facebook group. By checking the demographics in Google Analytics we know that the majority of website visitors are aged 35+. We reach a younger audience through Facebook. The behaviours are different, the conversations are different on Facebook compared to the discussions associated with Posts.

I have recently installed two plugins that repeat the Facebook and Twitter activity on your website. They are easy to set up provided you are logged into your respective accounts. On this article I am going to refer to Twitter.

Where to put it?

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