I have just finished working my way around 100+ websites and backing them all up. I also check them to make sure the infrastructure is up to day. There are a couple of interesting observations that are worth noting, particularly if you are new to editing, or struggling with updating your website, or don’t like updating it for some other reason.
All of the points raised and guidance are included in a downloadable document at the end of this article.
1). Google Searches.
Before I start checking a site I perform a google search on the entity name (not the domain name) to make sure it comes very close to the top, if not at the top of the first page on Google. I have never had any problems getting people to the top of searches without paying a penny. But there are things you need to do to stay there, and stay fresh.
Download some tips
2). A picture paints a thousand words
Well in web terms it doesn’t unfortunately. I have seen lots of examples of people placing images, such as posters on their home pages. Posters are generally a graphic stored as a PDF, JPG or PNG file. It is an image file. Humans can read and interpret images. Google and computers generally cannot.
Download some tips Continue reading Be seen (by Google)…
8th Sept 2017
Important information about a bug
A new release of the Divi template occurred overnight. The chances are that sites which are based on this template will not automatically update immediately. If you have updated your site you may find that it behaves differently. The images have disappeared. This is what happened to me this morning. (8/9/17).
Divi have released some powerful animations with images, and this modification is affecting an upgraded website. The images are still in the site, but one of the settings is to make an image transparent which was not there before. So now images default to transparent. The solution is to delete your web browser cache. I am hoping that this is a problem local to me because I was on the site prior to upgrading it, and still had the site in my local cache after the upgrade. Removing the history did restore it and now it behaves normally.
If the developers had left set the new default transparency setting to visible, then this problem would not have occurred. No idea why they did it that way. I have reported it to the developers.
If you receive any reports about Divi losing images, then suspect this first, check it yourself and delete your web browser cache history. If the problem remains please get in contact with me.
I have confirmed if you see this problem, it is local to your computer, your users will not see it.
On all of the sites I have published, they contain a Google Analytics token. This causes every visit to be logged by Google Analytics. I can grant access to your account on request, it contains a lot of information about how many site visits, which countries did they come from, where did people go, where did they go to next, how long were they on the site for, how did they reach the site etc etc. There are people that specialise in accessing and manipulating Google Analytics data for a living, so there is much much more than most of us need to know.
I have recently come across a plugin called Google Analytics Dashboard for WP that can be configured to connect to my Google Analytics account and pick up the statistics for your website. Once set up, you can login to your site and see a panel on the dashboard that contains a set of configurable views. You can see an example below from Prestwood Village Association website. There are twelve different sets of data presented and different timelines can be selected.
It is one of the most useful plugins I have come across for internal marketing analysis.
If this is something you would like to have available on your site then do the following:
Login, go to Plugins and click on Add New and search for Google Analytics Dashboard for WP. Install it and activate it. Then contact me and I will link it to your GA Account. After I have done that, it is always available everytime you login.