As I pretty much exclusively deal with charities, most of you are seeking support through traditional funding sources which we all understand have been drying up during the recession, and will probably continue to do so. Some of you however are looking at novel ways of getting sponsorship from organisations.
There is currently an example at the bottom of the home page for Home-Start Gosport and Fareham based on the south coast.
In this case anyone landing on the home page and working their way down the content can see that the organisation is recognising the sponsorship of the Local Property Index. It is simple to add an image, and place a link under the image to the sponsors site. If the sponsors site is using Google Analytics then they will be able to tell how many referrals came from the website.
Some may consider an advert like this to be a little too obtrusive, it could have been added elsewhere. This is ultimately a decision made by the client.
However the lesson here is know that it is easy to do (and remove) and it can generate revenue for you with the right sponsor.
You can see the site here: http://www.homestartgosportandfareham.org.uk go to the bottom of the page to see the implementation.