I have just finished working my way around 100+ websites and backing them all up. I also check them to make sure the infrastructure is up to day. There are a couple of interesting observations that are worth noting, particularly if you are new to editing, or struggling with updating your website, or don’t like updating it for some other reason.
All of the points raised and guidance are included in a downloadable document at the end of this article.
1). Google Searches.
Before I start checking a site I perform a google search on the entity name (not the domain name) to make sure it comes very close to the top, if not at the top of the first page on Google. I have never had any problems getting people to the top of searches without paying a penny. But there are things you need to do to stay there, and stay fresh.
Download some tips
2). A picture paints a thousand words
Well in web terms it doesn’t unfortunately. I have seen lots of examples of people placing images, such as posters on their home pages. Posters are generally a graphic stored as a PDF, JPG or PNG file. It is an image file. Humans can read and interpret images. Google and computers generally cannot.
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