Marketing – Page 4 – Wingrove-Services

Home-Start Stories

I have completed two projects for Home-Start organisations that use images and text to tell compelling stories about young families’ lives and how the Home-Start charity has helped them.

These are powerful ways of engaging with your audience, particularly when combined with a marketing launch plan.

You can see the latest one launched today (5/9/17) on the Home-Start London website here: https://home-startlondon.org/home-start-stories/ and there is another one on the Home-Start Surrey site that I helped to develop. You can see that one here: https://homestartsurrey.org/home-start-stories/.

The development of the story boards, messaging and project management for these were carried out by Jo McLeish of The Media Room Creative Communications Ltd. You can contact Jo through her website: https://www.themediaroom.org/

How is my site doing?

On all of the sites I have published, they contain a Google Analytics token. This causes every visit to be logged by Google Analytics. I can grant access to your account on request, it contains a lot of information about how many site visits, which countries did they come from, where did people go, where did they go to next, how long were they on the site for, how did they reach the site etc etc. There are people that specialise in accessing and manipulating Google Analytics data for a living, so there is much much more than most of us need to know.

I have recently come across a plugin called Google Analytics Dashboard for WP that can be configured to connect to my Google Analytics account and pick up the statistics for your website. Once set up, you can login to your site and see a panel on the dashboard that contains a set of configurable views. You can see an example below from Prestwood Village Association website. There are twelve different sets of data presented and different timelines can be selected.

It is one of the most useful plugins I have come across for internal marketing analysis.

If this is something you would like to have available on your site then do the following:

Login, go to Plugins and click on Add New and search for Google Analytics Dashboard for WP. Install it and activate it. Then contact me and I will link it to your GA Account. After I have done that, it is always available everytime you login.

New Home-Start Lite Design

Click on the image to open up a full screen version in a new browser window.

A new design for Home-Start sites is available in the “Lite” off the shelf versions that I make available to new clients. This offers a website in a box. I take the content and localise it for any Home-Start organisation.

The new design is based on Divi. I have built quite a few Divi sites now and am getting quicker, and learning short cuts which can radically reduce development time. Continue reading New Home-Start Lite Design

Group Calendar

I have been asked on a number of occasions is it possible to have a group or office shared calendar. The problem is generally those people who are used to using Outlook in a business context have used an Exchange Server which managed all of the calendaring functions for you. In a charity situation, particularly a small regional one, it is not very likely that your charity uses a Microsoft Exchange server. The calendar management needs to be handled at a central point such as a server.

I received a request about a group calendar a few days ago and did some digging and have come up with a solution. So if you are interested in having an office calendaring system that is online, that your volunteers and office staff can log into then this may be for you. Continue reading Group Calendar

Divi Layout Builder

I have talked about the Divi Template several times and I use this regularly now for my premium sites. The layout tool that is used in the Divi Template is also available as a stand alone plugin.

It is a bit more complicated to use than the standard editor, however it offers endless possibilities. Take a look at the site below (the actual site is under development so likely to change before it is public). You can temporarily see the development version here: http://wingrove-staging.uk/hhccc/

Continue reading Divi Layout Builder

Free images for my clients

Earlier this year I subscribed to Adobe Stock to be able to access millions of “stock” images. Most premium websites are built using stock images taken by professional photographers and graphic designers. It is this aspect that often gives them the edge. I pay £23 per month for this privilege.

I did anticipate I would use a lot of them following a couple of developments but that has not been the case. I am probably not going to continue my subscription next year, but while they are available I would prefer to ensure someone uses them to benefit their charitable activities.

Continue reading Free images for my clients

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