I have around 75 sites running Google Analytics, I can grant full access to you so you can see your statistics. There is also a video tutorial I have created which gives a very brief overview on interpreting the information. The video can be found on this page: Video Tutorials
Interpreting the data
There is a great deal you can do with Google Analytics, and there are some specialists that make a living out of using it, and interpreting it. I would encourage everyone to take a peek at it. It will show you how many hits your site receives per month, and what people are looking at. I would not however take it as gospel. It does need some interpretation, and at best it gives you an indication of how many visitors you had expressed as a range, rather than an absolute value. For example some visitors arrived by accident. They tend to leave from the page they arrived on. These are recorded as “bounces”. What is not clear though is how long they spent on the page, and whether they got what they were looking for.
Doing your bit
There are some organisations I have worked with that have not followed up and checked their sites rankings in Google. There are things that I can do to improve your ranking through the development of the website, and there are things that you can do. Without both of us working together on this, you cannot benefit from being at the top of an organic search. It is important to point out here that the goal is to be at the top of a google search without paying anything to influence your ranking. Continue reading Google Analytics