Recruiting Volunteers & Donors
There are 31 days to the New Year, and 30 days before anyone thinks about what their New Year’s resolution will be.
So now is a good time to think about a recruitment or fundraising drive for volunteers and/or donors for the New Year.
You could add something to your current news page with something about 2016 and New Year’s resolutions. Talk about what you do, the people you help, and some testimonials from your current volunteers. This is really about sowing some seeds in December. If you place something like this prominently on your site, you make it seasonally relevant (and therefore fresh!), plus some people will think about it over the next month and may return in the New Year.
Equally it could be a fundraising drive where you are looking to build a “friends of community” (supporters who make monthly small donations).
December is often a time when we all look back over the past year and think about what happened and equally look to the future and begin to make new plans. Don’t let the opportunity pass without doing something.