Posted 30th November 2015
EasyFundraising
Pretty much every site I have produced has EasyFundraising embedded in it. I added these in because the concept is so compelling it would be foolish not to do so for any organisation looking for funding sources. It costs nothing to have it, and it costs your donors nothing to donate! The retailers provide the funds.
For those of you unaware of what it is; anyone purchasing goods online via the web can order them through their favourite online supplier, leave them in the basket, but do not check out. Then go to EasyFundraising and from there go back to their favourite online supplier and complete the purchase.
Why is that special?
Because when you made the payment you were effectively referred to your favourite online supplier by EasyFundraising, those organisations that participate (there are over 2000 of them) pay a referral fee back to EasyFundraising. A proportion of that fee goes to your chosen charity.
As it is Cyber Monday today I thought I might send out a timely reminder. (I mentioned it in September as well). Over the next three weeks this year; millions of people will purchase more online than last year, the opportunity is there for you to raise more money this way.
Market it on your site
However everything has a price of course, and in this case you or someone in your organisation needs to do something. If EasyFundraising has become a piece of wallpaper in your website, why not consider writing a post to feature it on your news page? Better still if you are using the newsletter facility I have added on some sites, send out a newsletter and remind everyone.
If for any reason you don’t have EasyFundraising on your site contact me and we can look into adding it.
You can find out more about EasyFundraising here: http://www.easyfundraising.org.uk